What an odd thing to do…

Reading Zeldman.com this morning, I was pointed to a website called The Thought Project.

It’s a slightly odd concept which has made for some interesting results. Danish designer Simon Hoegsberg stopped 150 strangers on the streets of New York and Copenhagen and asked them what they were thinking about just before he disturbed them. He took their photo and recorded their answers on a dictaphone and now has posted a collection of them on his site.

I found it quite interesting how different folk reacted to it. Some clammed up, as I probably would have, but many others told the guy some quite personal things that I suspect most of us wouldn’t dream of telling to a complete stranger.

In any case, I thought it worthy of a short post here rather than simply a "Distractions" link to your right….

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